Thursday, December 1, 2011

Advertising and the Knife Shop

After a big order went through, I purchased some advertising on the Michael Bunker radio show. It was very reasonably priced and before he's even received the money and crafted an actual ad he mentioned the Possum Creek Knifework shop on the show last night. As a result, I sold one knife during the show and another knife today. I was down to only one knife in the shop at that point!

I had two other knives that were almost finished so I spent today completing them and getting them up and listed. Those are some of the more expensive blades I've done and I'm hoping that I can cover all price ranges with the shop as time goes forward. From the cheaper $30 knives up to specialty blades running around $150.

I've got about 5-6 knives in stock that I can complete and put up for sale, but all that we've got going on right now has kept me out of the knife shop to a degree. I'm not going to have more than a couple of days here and there between now and January. How very poorly thought out on my part. Here at the Christmas season and I don't hardly have any merchandise up and available for sale.

Ah well. I can't complain. The knife shop is in the black and pulling in a little extra income. I'm also encouraged that as time goes on it will be more and more profitable, particularly when I can devote a lot more time to it. I'm pleased that at this point it's becoming a real business. God does reward us when we follow His commandments.


Patrice said...

I'm glad to see your knifeworks is progressing into a real business for you, you are a very talented craftsman. I like the fact that you make reasonably priced one of a kind custom pieces. Congrats on your business venture going well enough to advertise.

Janice said...

I heard his plug for you Ernie! How exciting! It may be silly, but I couldn't help thinking, "Hey, I "know" that guy!"

Ernest said...

It was a great plug, wasn't it?

I usually listen to his show about a day after the live broadcast and I was wondering where all of the sudden visitors to my Etsy page had came from. (You can see the stats for how many people have visited your shop for a given time period.)

So then I was working in the knife shop while listening and then BAM ... there it was. I hadn't even sent him the money for the payment yet! It was sitting on the counter ready to go out when I ran to town. :)

The knife shop will never be a huge operation. As it is I can only turn out about 3-5 knives per week if I knuckle down and work solid every day. But enough is as good as a feast and to be working with my hands and getting ANY money for it is a real blessing from God.

1Th 4:11 And that ye study to be quiet, and to do your own business, and to work with your own hands, as we commanded you;